Effective November 2026 · Version 1.0

1. Who we are

AK Elite Coaching (ABN 32 420 531 535) is a sole trader business run by Aaron Burgess in New South Wales, Australia. In this policy “we”, “us” and “our” mean AK Elite Coaching. We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

Questions or requests: info@akelitecoaching.com.

2. What this policy covers

The AK Elite app, 1:1 coaching, self-guided programs and free trials, our sign-up and sales pages, the coaching application form, and our free tools (the Gym Week Audit, training load calculator, Training Review, Junk Volume Checker and Roster-Proof Planner).

3. What we collect

• Contact and account details: your name, email, phone number and date of birth. Your password is stored only in a scrambled form that cannot be turned back into the password.
• Health information: your answers to the pre-exercise health screening, and your intake answers about medications, injuries, medical conditions, eating disorders, illness, sleep, smoking, alcohol and digestion, plus anything you tell us about your health or any letter from your GP. This is sensitive information and we collect it only with your consent.
• Your training and progress: bodyweight, measurements, check-in answers, training logs (weights, reps and how many reps you had left), food, macro and step logs, meal preferences and allergies, goals, progress photos and hard-set check videos.
• Messages between you and your coach.
• Payments: handled by Stripe. We never see or store your card number. We keep Stripe’s customer and subscription references and whether your payments are up to date.
• Free tools and the application form: your answers, result, first name and email.
• Technical information: your phone’s time zone (so “today” means your day), whether you have turned on notifications, and reports of app errors (which page, the error message and the browser) so we can fix bugs. Your login is remembered on your own device. The app has no advertising cookies or trackers.

4. Why we collect it

• To check it is safe for you to start, and to build and adjust your training and nutrition.
• To run your account, take payments, send reminders and reply to you.
• To send the result of a free tool you used, and occasional emails about training and our services. You can unsubscribe from marketing emails at any time with the link in each one.
• To keep records we are required to keep, and to fix and improve the app.

We do not sell your information, and we never use your health information for marketing.

5. Your photos and videos

Progress photos and hard-set check videos are seen only by your coach. We will never use them in marketing or share them without your separate written permission, which you can withdraw at any time. They are stored privately and opened through long random links that are never published.

6. Who else handles your information

Only Aaron sees your coaching information. To run the service, a few companies store or process some of it on our behalf, under their own security and privacy obligations:

• Cloudflare hosts the app and stores the database, photos and videos.
• Stripe processes payments. It receives your name, email and payment details, never your health answers.
• Resend sends our emails (your email address and the email itself).
• Mailchimp (Intuit) holds our email list: the name, email and tool or program of people who use a free tool or join a program. Never health information.
• Anthropic provides an AI assistant Aaron can use to summarise a check-in or draft a reply. When he uses it, your first name and that check-in’s answers are sent to it. Aaron reads and decides everything; nothing about your coaching is decided automatically.
• Google hosts exercise demo videos (Google Drive and YouTube). When you play a demo, Google may collect information under its own privacy policy.
• Apple, Google or Mozilla deliver push notifications to your phone if you turn them on.

We may also disclose information where the law requires it, or to prevent a serious threat to someone’s life or health.

7. Information stored overseas

Some of these companies store or process information outside Australia, mainly in the United States and Europe. We use them because they protect information to a high standard, but overseas laws may differ from Australia’s.

8. How we protect it

Everything travels over encrypted connections. Passwords are scrambled, logins are rate-limited, and each client can only reach their own records. Only Aaron can open the coaching dashboard.

9. How long we keep it

We keep your information while you are with us. After you leave, we keep it only as long as we need it for legal, tax or insurance reasons (generally up to 7 years), then delete it. You can ask us to delete it sooner, unless the law requires us to keep it.

10. Seeing, correcting or deleting your information

You can see most of your information in the app and update your details there. To get a copy of everything, correct something, withdraw your consent or ask us to delete your information, email info@akelitecoaching.com. We will reply within 30 days. Withdrawing consent to health information may mean we can no longer coach you safely.

11. Complaints

If you think we have mishandled your information, email us first and we will respond within 30 days. If you are not satisfied, you can complain to the Office of the Australian Information Commissioner: oaic.gov.au, 1300 363 992.

12. Changes to this policy

We may update this policy. The current version is always at this address, and we will tell clients about any significant change through the app or by email.